My first flight with Air Serbia – Award for a campaign that gave children wings

The project "My first flight with Air Serbia – A trip to remember", which Air Serbia carried out in collaboration with the SOS Children's Villages Serbia Foundation,  received an award in the SOCIAL category at this year’s Campaigns with a Purpose 2025 contest.

"This event aimed to inspire children to dream big, strengthen family bonds, and draw public attention to the importance of supporting vulnerable groups. We believe that every child deserves the opportunity to experience the joy of discovering the world and gain unforgettable experiences, and for many people, their first flight by plane represents a moment that is remembered forever. We are particularly pleased that the initiative attracted significant media and public attention, as this further strengthened the message of hope and support for our youngest. We will continue to develop projects that contribute to creating a community with even more solidarity," said Bojana Knežević, Head of Marketing and Corporate Affairs at Air Serbia, during the award presentation.

The award ceremony was held on 20 November in Belgrade, bringing together companies, organisations, and campaigns whose work contributes to society and creates positive change in the community.

The awarded project was designed to give children from vulnerable families an experience they will remember for a lifetime. During the event, organised on 14 May for International Family Day, 25 children from the SOS Children’s Villages "Strengthening Families" programme flew for the first time on an Air Serbia flight from Niš to Belgrade.

The children were given the opportunity to go through all the steps of the travel experience – from check-in and security procedures to learning about the work of pilots, cabin crew, and engineers at Air Serbia. Upon landing in Belgrade, they had a special tour of the airport and hangar, during which they could see the smallest and largest aircraft in the fleet, as well as the operational facilities of the national airline.

By receiving the award in the SOCIAL category, Air Serbia confirms its commitment to socially responsible business practices and cooperation with organisations that improve the quality of life for children and families across Serbia. Campaigns with a Purpose is an initiative that recognises and rewards projects with a strong social impact and a positive contribution to the community.