Air Serbia’s Elevate loyalty programme reaches 100,000 members in less than three months

The Elevate loyalty programme, launched by Air Serbia to provide its most loyal passengers with additional benefits and enhance their travel experience, has reached a major milestone of 100,000 members.

In less than three months since its launch, the Elevate loyalty programme has surpassed 100,000 members, with an average of more than 1,270 new registrations per day, confirming the strong interest among passengers in the Serbian national airline’s loyalty programme.

“From the launch of the Elevate programme, our goal has been to reward the loyalty of our passengers in a modern and simple way. The results so far show that we have laid a strong foundation, and in the coming period, we will continue to enhance the programme and introduce new benefits to make the travel experience with Air Serbia even better,” said Jiří Marek, CEO of Air Serbia.

Since the launch of the programme, Elevate members have travelled to 71 destinations in 35 countries. After Belgrade, the most popular destinations included Zurich, Tivat, Paris and Ljubljana.

The 30–49 and 18–29 age groups make up the largest section of members, confirming the strong interest among passengers of different generations in the benefits offered by Elevate.

In addition to Serbia, which accounts for more than 36,000 members, the largest number of registered users is from Germany, the United States, Italy and Switzerland.

Since the launch of the programme, 32 members have automatically advanced to a higher tier based on the status points they have accumulated or the number of flights they have completed, demonstrating that the most active passengers are already enjoying additional benefits through Elevate.

Elevate enables members to earn points by travelling with Air Serbia, enjoy exclusive benefits and access premium services. The programme represents an important part of the company’s strategy focused on strengthening relationships with passengers, developing a personalised customer experience and rewarding the loyalty of its most dedicated passengers.